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Our Team

Our well-regarded consultants have extensive experience across the consumer goods industry. Their valuable advice, know-how and first-hand experiences will help your business grow through successful strategies and in a sustainable manner.

Chanin Archjananun

Chanin Archjananun

Senior Advisor

Chanin has more than 20 years experience in Unilever. He has spent more than 15 years managing commercial areas like marketing, sales and trade marketing with strong local knowledge and global perspective. In his recent last years, he was Managing Director of FrieslandCampina for Thailand and Indo China before taking the regional role of Business Development Director Asia. Chanin has also earned Coach Master Certified Coach specializes in transformative coaching. He has been coached and formally assessed by an ICF Credential Coach.

Danaya Sinhaphalin

Danaya Sinhaphalin

Consultant

After ten years with Unilever Thailand, seven years with Glendinning Management Consultants and five years with engage Consulting as General Manager, Danaya’s expertise entails channel and category strategy development, sales and marketing structure and organization, capability development and benchmarking in FMCG, B2B , food service and construction.

Ajchara Eauvongkul

Ajchara Eauvongkul

Consultant

Ajchara has a wealth of experience assembled from ten years at Unilever Thailand in a variety of customer and category management roles. She has spent 3 years at APM Group and 2 years at engage consulting as Director of Consulting which has enabled her to expand this experience and enrich her capability development, training and facilitation skills.

Sujaree Asavamongkolkul

Sujaree Asavamongkolkul

Consultant

Sujaree, formerly Customer Director at Unilever Thailand, has over 16 years of experience in customer management and category management. She has successfully led channel development and execution of new product launches/ relaunches, in-store excellence and joint business planning at Unilever and previously at Coca Cola. She has a wealth of experience in commercial process, shopper and customer propositions, and managing global retailers.

Muchalin Saengdararat

Muchalin Saengdararat

Consultant

Muchalin experience as Channel Customer Manager at Unilever Thailand being known as a pioneer who set up field execution team in the biggest account in Modern Trade. Her proven success is in turning strategy into action. She is well-rounded in both retail and manufacturer business. Her background is in category management in retail business : Tesco Lotus, Carrefour & Homepro in Electronic & Appliance.

Seubsagul Nimpoolsawad

Seubsagul Nimpoolsawad

Consultant

With over 15 years in professional sales career in top corporations like Procter & Gamble, GlaxoSmithKline MARS, & Johnson & Johnson, he brings an in-depth sales management experience across channel and products. His experiences in sales management range from General Trade, Modern Trade, Special Sales Channel, & Trade Marketing and he’s led training courses across countries. His key achievements have been leading the distributor set up projects for MARs & GlaxoSmithKline that successfully shifted the business from sporadic wholesale business to full-fledged managed business across distributors delivering double digit growth consistently. He’s passionate on sales capability and has led organizational training and development program both in-house and as a professional across different companies and countries.

Ausana Vongsritrakarn

Ausana Vongsritrakarn

Consultant

Ausana, former Trade Marketing Director at L’Oreal Thailand, pioneered the first country in L’Oreal Asia Pacific to set up a new trade marketing function. With over 13 years experience in consumer products categories and management positions, she is able to lead team into growth and bring value to various organization under the concepts of categories and channels development, including the big names such as L’Oreal Thailand, Unilever Thailand, and Siam Commercial Bank.

Rachada Apiromdej

Rachada Apiromdej

Consultant

Over 20 years of marketing experience in FMCG Multi-national companies starting at Unilever Thailand, then Johnson & Johnson, Dumex, PepsiCo and Nestle Thailand as Marketing Director. Rachada has the breath of brand management experiences from local to regional roles, from small brand like Gatorade to mega-brand like Pepsi. She had turned around Lipton Ice Tea business in Thailand, accelerated Dumex brand growth from second position to market leader position, built integrated marketing plan and execution for Pepsi and achieved ‘Best Engagement Campaign’ award in Asia Pacific Region.

Varaporn Senavong

Varaporn Senavong

Consultant

With a strong background in Trade Marketing and Channel Management developed from working at Unilever Thailand, Thai Namthip and Glendinning Management Consultants, Varaporn has used this experience to successfully lead a wide variety of training events and facilitated workshops for marketing, trade and sales functions from a wide range of industries.

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