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OUR GROUP

The Whiteline Group was founded in 2013.

3 founders from different educational background & working experiences had formed a perfect combination of a WHL  executive team with a long term company strategic direction.

Our vision is to differentiate Whiteline Group as a world class business enhancement company, focusing on end-to-end business solution across Business Units

 

OUR VISION

  • We aim to establish a “ top of mind partner” with our clients
  • We start from insight & strategy development, planning, execution, monitoring and evaluation vs clients’ KPIs
  • We strengthen the team capability, courage & commitment with winning mind set to accelerate clients’ competitive business performance

VALUE PROPOSITION

We thrive for sustainable competitive advantage through our end to end business solution for the commercial team.

  • We believe in the simplicity and practicality.
  • We are constantly focusing on being up-to-date with retail dynamic.
  • We passion for action.

KEY SUCCESS FACTORS OF OUR WHITELINE GROUP FAMILY

Measure results

Measure results

Clear direction & ambition to measure results against performance sustainability.

Belief & confidence

Belief & confidence

Best team to start off with belief & confidence in themselves to win. Let your actions speak.

Strength & speed

Strength & speed

Focus on strengths & speed, remove barriers.

Think out of the box

Think out of the box

Keep moving forward, opening new doors and doing new things. Change what needs changing.

Take calculated risk

Take calculated risk

Take calculated risk

Reinforce, Reinforce, Reinforce

Reinforce, Reinforce, Reinforce

Reinforce, Reinforce, Reinforce

Work hard, play hard

Work hard, play hard

Work hard, play hard

High commitment

High commitment

Celebrate success

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